Some more top-rated B2B blogs

In a previous post, I listed b2b blogs from an outside source (Robert Rosenthal). Here’s a list of b2b sites I visit regularly. Marketing Profs http://www.marketingprofs.com/ Rain Today http://www.raintoday.com/blog Geoffrey James’ blog http://www.inc.com/author/geoffrey-james Sirius Decisions http://www.siriusdecisions.com/blog/new/ Mark Levy’ blog http://www.levyinnovation.com/ Junta 42 http://blog.junta42.com/ 1to1 media http://www.1to1media.com/weblog/ The content on these blogs is uniformly outstanding and always relevant.

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Stop wasting your money on content

They keep saying content is king.  The problem is, it’s simply not true. As companies dump bigger and bigger truckloads of content onto the internet every minute, search engines are getting smarter and smarter and filtering most of it out. They’re making it harder and harder for mediocre content to be searchable because they’re searching…

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Tell the truth

“tell the truth” is an interesting book. The authors suggest that the era of lies (or at least little white lies) in marketing is over. The most effective way for a brand to stand out is to tell the truth. Well, duh…. The obvious couldn’t be more obvious, could it? We live in an age…

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Nothing worthwhile comes without a struggle

“The harder the conflict, the more glorious the triumph,” Thomas Paine wrote during the dark days of the American Revolution. “What we obtain too cheap, we esteem too lightly: ’tis dearness only that gives everything its value.” Paine knew that without struggle there is no real sense of accomplishment. Merriam-Webster defines accomplishment as a special…

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The Five Laws of Business Writing

1. Always tell the truth 2. Every story is an experience 3. Every story has a hero 4. Every hero has a goal 5. Every hero must meet obstacles Why truth? Because in an age of information overkill, truth is rare. Why experience? Because the audience must connect and be transformed. Why a hero? Because…

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Storytelling that moves people

Excerpt from a Harvard Business Review interview with Robert McKee: Please note: Robert McKee  was a bit of a hero to me as I was learning the craft of screenwriting and storytelling. Although this article is a decade old, McKee’s thoughts — and his book — stand the test of time. Storytelling that moves people Why is…

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Mckinsey article on storytelling

“What non-profits can teach the private sector about social media” (excerpt): “Companies are spending countless hours and millions of dollars trying to master social media. Is this a revolutionary platform that can drive everything from customer relationships to product development–or just another form of marketing?” I find the debate quite fascinating. Is social media the…

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The Power of Story

There’s no question about it. Storytelling is becoming a big thing in the corporate world, and for good reason. There can be a lot of power behind a few well chosen words (emphasis on the word “few”). How big is the blogosphere? Some 100 million blogs have been created in the last ten years, and another 100 million are on…

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