Storytelling that moves people

Excerpt from a Harvard Business Review interview with Robert McKee: Please note: Robert McKee  was a bit of a hero to me as I was learning the craft of screenwriting and storytelling. Although this article is a decade old, McKee’s thoughts — and his book — stand the test of time. Storytelling that moves people Why is…

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Mckinsey article on storytelling

“What non-profits can teach the private sector about social media” (excerpt): “Companies are spending countless hours and millions of dollars trying to master social media. Is this a revolutionary platform that can drive everything from customer relationships to product development–or just another form of marketing?” I find the debate quite fascinating. Is social media the…

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The Power of Story

There’s no question about it. Storytelling is becoming a big thing in the corporate world, and for good reason. There can be a lot of power behind a few well chosen words (emphasis on the word “few”). How big is the blogosphere? Some 100 million blogs have been created in the last ten years, and another 100 million are on…

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