Stop wasting your money on content

They keep saying content is king.  The problem is, it’s simply not true. As companies dump bigger and bigger truckloads of content onto the internet every minute, search engines are getting smarter and smarter and filtering most of it out. They’re making it harder and harder for mediocre content to be searchable because they’re searching…

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Tell the truth

“tell the truth” is an interesting book. The authors suggest that the era of lies (or at least little white lies) in marketing is over. The most effective way for a brand to stand out is to tell the truth. Well, duh…. The obvious couldn’t be more obvious, could it? We live in an age…

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Nothing worthwhile comes without a struggle

“The harder the conflict, the more glorious the triumph,” Thomas Paine wrote during the dark days of the American Revolution. “What we obtain too cheap, we esteem too lightly: ’tis dearness only that gives everything its value.” Paine knew that without struggle there is no real sense of accomplishment. Merriam-Webster defines accomplishment as a special…

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