Some thoughts on “thought leadership”

The catch-all phrase now known as “thought leadership” has been bandied about perhaps once or twice too often for many people. It has been so poorly defined by so many that it’s almost in danger of becoming an empty suitcase. But the fact remains, a proven way for B2B firms (especially professional services firms) to…

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Amazing Space

This is Toronto (upside-down)……. Commander Chris Hadfield took plenty of beautiful photographs from space. I was particularly struck by these two. The one above shows Toronto (my home town) fro ma different perspective. The one below shows just how high they were in orbit. …And how tiny we are in the grand scheme of things….

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Kurt Vonnegut on storytelling

Mr. V. sure knew how to spin a story The following eight points are Vonnegut’s clear-eyed advice to writers of short stories, and while it some of it — like being a sadist — doesn’t exactly apply to business stories (LOL), much of it does. Get to the point, he says, create a rooting interest (a…

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It’s all about “us”

ALL ABOUT US Companies continue to include boring, faceless and impersonal “About Us” pages on their websites. This is a huge mistake. Why? Because it’s perhaps your one opportunity to give prospects a quick on-line glimpse into the “why” as opposed to the “what” behind your firm’s existence. The About Us page is not a corporate history…

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