How we search

How do people search when they go on line? Of course, this is a question for the ages… but an interesting answer appears in an article written by Joe Pulizzi of The Content Marketing Institute. It’s a couple of years old but still well worth the read. Here are some of the highlights: 88% of clicks…

Continue Reading

What’s your story?

If you’re an entrepreneur and you’re trying to promote your product or service, Seth Godin makes a most compelling point about timing: (he posted this many moons ago but it still holds up years later).  “Great stories don’t always need eight-page color brochures or a face-to-face meeting. Either you are ready to listen or you…

Continue Reading