Can a story be too short? (Part 2)

How long should a blog post be? How long is a piece of string? The answer is the same to both questions. Blog posts, as with stories of any kind, do not have a ceiling. They do not have a prescribed length, contrary to what the experts say. These same experts say that people don’t…

Continue Reading

Can a story be too short? (Part 1)

Perhaps you’ve read the short story attributed to Ernest Hemingway. His fellow writers bet that he couldn’t write a story in six words. They lost the bet: For sale: baby shoes. Never worn. This may be the shortest story ever told. And it works on every storytelling level. It has a beginning, a middle and…

Continue Reading

More top B2B blogs

Here are a few more excellent B2B blogs that I find useful and excellent. See my two previous posts listing other top B2B blogs here and here. http://blog.eloqua.com/ http://www.dmconfidential.com/ http://www.twistimage.com/blog/ http://www.chrisbrogan.com/ http://www.copyblogger.com/ And I mustn’t forget this one: http://www.feedthebeast.biz/blog/

Continue Reading

Storytelling is scalable

Why should entrepreneurs and business executives care about storytelling? Many reasons, but a frequently overlooked one is that storytelling is SCALABLE. In their fine book on business storytelling, The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Better and Win More Business … co-authors Richard Maxwell and Robert Dickman explain that “a good story is infectious….

Continue Reading

The brave new world of marketing accountability

 “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”— legendary American retailer John Wannamaker Wannamaker vented his frustration over a hundred years ago. But until recently little had changed to reduce the frustration that CEOs and business managers felt about advertising through mass media. Now, media experts like…

Continue Reading