An Action Plan for Women Entrepreneurs (Part 2)

If you’re a woman entrepreneur, your time is now.  In Part 1 of this two-part post, I talked to Andrea Guendelman and Fran Maier about the challenges facing women entrepreneurs. Female tech entrepreneurs, in particular, are few and far between, and they get funded far less often than men. Part of the reason is that angel investors and venture capitalists are…

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Where are all the women entrepreneurs?

My thanks go out to Andrea Guendelman and Fran Maier for taking the time to share their thoughts on an important subject: women entrepreneurs and startups. Here is the first of two articles I wrote as a result: Building a business is never easy, but do women entrepreneurs have an extra hurdle to overcome? “Only…

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Sell without selling

I wrote the following on my website and also my LinkedIn page and felt it was important enough to reiterate it here. Story = Value The old ways of advertising and selling are disappearing fast. Today, selling is all about telling the customer’s story, not the seller’s. Relevant, useful, findable content has replaced glitter and…

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How to write a compelling business plan (Part 2)

“It’s the narrative, stupid” “Despite Steve Job’s aversion to selling by PowerPoint, pitch decks have become the preferred option, and for early stage startups, narrative is more important than hard data. Identifying a secular trend is the key. Maybe it’s the Zuckerberg effect.” In Silicon Valley, for example, most venture capitalists (and entrepreneurs) have foregone…

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