What’s your story?

If you’re an entrepreneur and you’re trying to promote your product or service, Seth Godin makes a most compelling point about timing: (he posted this many moons ago but it still holds up years later).  “Great stories don’t always need eight-page color brochures or a face-to-face meeting. Either you are ready to listen or you…

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Some thoughts on “thought leadership”

The catch-all phrase now known as “thought leadership” has been bandied about perhaps once or twice too often for many people. It has been so poorly defined by so many that it’s almost in danger of becoming an empty suitcase. But the fact remains, a proven way for B2B firms (especially professional services firms) to…

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Some more top-rated B2B blogs

In a previous post, I listed b2b blogs from an outside source (Robert Rosenthal). Here’s a list of b2b sites I visit regularly. Marketing Profs http://www.marketingprofs.com/ Rain Today http://www.raintoday.com/blog Geoffrey James’ blog http://www.inc.com/author/geoffrey-james Sirius Decisions http://www.siriusdecisions.com/blog/new/ Mark Levy’ blog http://www.levyinnovation.com/ Junta 42 http://blog.junta42.com/ 1to1 media http://www.1to1media.com/weblog/ The content on these blogs is uniformly outstanding and always relevant.

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