How to grow your professional services firm – Part 3

Not too long ago, buyers would do their pre-purchase research the old fashioned way – word of mouth and brochures and directories. Not anymore. The internet has completely changed how buyers go about purchasing professional services, and your firm can benefit big time. What today’s actively searching buyers are likely to do is skip the…

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Why is everyone starving for content?

Most of today’s customers begin their buying process by researching online — seeking out content in order to educate themselves. Yet much of the content they find is overly promotional or poorly thought out, even as the need for higher quality content continues to grow. Content was “pretty much considered a commodity three years ago,”…

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Some thoughts on “thought leadership”

The catch-all phrase now known as “thought leadership” has been bandied about perhaps once or twice too often for many people. It has been so poorly defined by so many that it’s almost in danger of becoming an empty suitcase. But the fact remains, a proven way for B2B firms (especially professional services firms) to…

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Stop wasting your money on content

They keep saying content is king.  The problem is, it’s simply not true. As companies dump bigger and bigger truckloads of content onto the internet every minute, search engines are getting smarter and smarter and filtering most of it out. They’re making it harder and harder for mediocre content to be searchable because they’re searching…

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