Why write a business book?

There are countless reasons, actually  In an earlier post, 4 reasons to consider writing a business book, I included an infographic highlighting some of the biggest success stories in business book (self-) publishing. Of course, few achieve that kind of success, but for mere mortals, a different kind of success can be achieved. And the best news is, a best selling…

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The Five Laws of Business Writing

1. Always tell the truth 2. Every story is an experience 3. Every story has a hero 4. Every hero has a goal 5. Every hero must meet obstacles Why truth? Because in an age of information overkill, truth is rare. Why experience? Because the audience must connect and be transformed. Why a hero? Because…

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