How Do You Get Your Book Published?

Every would-be author wants to know how to get his or her book published, and business authors are no different. You have two options: find a traditional book publisher, or self-publish. There are pros and cons to both, but it gets a little tricky if you decide on #2 because there are a vast array of…

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How to grow your professional services firm – Part 1

 What do financial advisers, accountants and lawyers have in common? They all want to grow their business, yet have trouble differentiating themselves from the competition.  What can they do to change this picture? In Positioned To Win, written for CA Magazine, co-authors Bob Angel and Hugh Johnston argue that old style marketing strategies don’t work…

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The brave new world of marketing accountability

 “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”— legendary American retailer John Wannamaker Wannamaker vented his frustration over a hundred years ago. But until recently little had changed to reduce the frustration that CEOs and business managers felt about advertising through mass media. Now, media experts like…

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