How to grow your professional services firm – Part 2

(And why thought leadership is like barbecue sauce) In Part 1 of this post, I suggested that maybe it was time for marketers to get back to basics. CEOs certainly feel that way, as a survey by the Fournaise Marketing Group revealed:  “CEOs feel marketers have forgotten that technology [system integration, funnels, processes etc.] is…

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How to grow your professional services firm – Part 1

 What do financial advisers, accountants and lawyers have in common? They all want to grow their business, yet have trouble differentiating themselves from the competition.  What can they do to change this picture? In Positioned To Win, written for CA Magazine, co-authors Bob Angel and Hugh Johnston argue that old style marketing strategies don’t work…

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Some thoughts on “thought leadership”

The catch-all phrase now known as “thought leadership” has been bandied about perhaps once or twice too often for many people. It has been so poorly defined by so many that it’s almost in danger of becoming an empty suitcase. But the fact remains, a proven way for B2B firms (especially professional services firms) to…

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