What’s your story?

If you’re an entrepreneur and you’re trying to promote your product or service, Seth Godin makes a most compelling point about timing: (he posted this many moons ago but it still holds up years later).  “Great stories don’t always need eight-page color brochures or a face-to-face meeting. Either you are ready to listen or you…

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Hiding from the truth

Seth Godin writes a marketing blog  It’s easy to get caught up in learning and using the latest technological gimmick because there are so many new ones coming out al the time. But it’s even easier to hide behind the gimmicks and unconsciously obscure the truth in your story. This can happen because you’re not…

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The Power of Story

There’s no question about it. Storytelling is becoming a big thing in the corporate world, and for good reason. There can be a lot of power behind a few well chosen words (emphasis on the word “few”). How big is the blogosphere? Some 100 million blogs have been created in the last ten years, and another 100 million are on…

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