What’s your story?

If you’re an entrepreneur and you’re trying to promote your product or service, Seth Godin makes a most compelling point about timing: (he posted this many moons ago but it still holds up years later).  “Great stories don’t always need eight-page color brochures or a face-to-face meeting. Either you are ready to listen or you…

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How does the ghostwriting process work?

There’s no mystery to the process, but there can be magic Businesspeople are busy people, so for most, the arduous process of writing a book begins with a phone call between ghostwriter and subject matter expert to gauge interest, expertise and objectives. If the call is a productive one, it leads to a consultative (preferably…

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