What worries CEOs the most?

What worries CEOs? Everything, of course. It’s part of their job description. Managing the executive team, developing strategy, sourcing financing, overseeing marketing, it’s all part of the job.  And if the CEO is heading a startup, the list of to-dos gets even longer. PwC and others have listed their top CEO concerns for 2017, and not…

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A short post about the history of the world

Am I uniquely qualified to offer a history of the world? Ha. Absolutely not. I am one of those who hated history at school. (I blame it on the episodic and ‘unstorylike’ way that history teachers tended to teach it.) So why am I qualified to write a history of the world? Am I a…

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Some thoughts on “thought leadership”

The catch-all phrase now known as “thought leadership” has been bandied about perhaps once or twice too often for many people. It has been so poorly defined by so many that it’s almost in danger of becoming an empty suitcase. But the fact remains, a proven way for B2B firms (especially professional services firms) to…

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Hiding from the truth

Seth Godin writes a marketing blog  It’s easy to get caught up in learning and using the latest technological gimmick because there are so many new ones coming out al the time. But it’s even easier to hide behind the gimmicks and unconsciously obscure the truth in your story. This can happen because you’re not…

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The business of delivering TV stories

“The TV business: A primer for the uninformed” This is a wonderfully researched “insider’s view” type article, written by Alan Wolk and posted on his blog, The Toadstool — Random Notes from the Convergence of the Internet and TV. Wolk dives behind the scenes to tell us what’s going on in the media world (and…

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What Michael Lewis keeps telling us

I finally got around to reading The Big Short by one of the finest financial writers of our time, Michael Lewis. While he’s more famous for writing Moneyball and the Blind Side, both of which were made into popular movies, the Big Short is a great book in its own right. Especially if you like…

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Bellyaching about the belly putter

The truth, and nothing but…  If you’re not a golfer, this post likely won’t interest you. But on the other hand, if you’re one of the millions of mad hackers like me, and you prefer a little truth in your cup of storytelling, then you just might be.  “Ask me no questions and I’ll tell…

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Tell the truth

“tell the truth” is an interesting book. The authors suggest that the era of lies (or at least little white lies) in marketing is over. The most effective way for a brand to stand out is to tell the truth. Well, duh…. The obvious couldn’t be more obvious, could it? We live in an age…

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