How to grow your professional services firm – Part 2

(And why thought leadership is like barbecue sauce) In Part 1 of this post, I suggested that maybe it was time for marketers to get back to basics. CEOs certainly feel that way, as a survey by the Fournaise Marketing Group revealed:  “CEOs feel marketers have forgotten that technology [system integration, funnels, processes etc.] is…

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Sell without selling

I wrote the following on my website and also my LinkedIn page and felt it was important enough to reiterate it here. Story = Value The old ways of advertising and selling are disappearing fast. Today, selling is all about telling the customer’s story, not the seller’s. Relevant, useful, findable content has replaced glitter and…

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