Do great leaders need to be great storytellers?

The short answer is no. But you do need to be a better storyteller, and here’s why. Increasingly, the spotlight is turning on CEOs and how well they communicate to their employees and the world. Why? A host of reasons, but perhaps the most critical one is how they manage innovation and the organizational change that…

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It’s all about “us”

ALL ABOUT US Companies continue to include boring, faceless and impersonal “About Us” pages on their websites. This is a huge mistake. Why? Because it’s perhaps your one opportunity to give prospects a quick on-line glimpse into the “why” as opposed to the “what” behind your firm’s existence. The About Us page is not a corporate history…

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