Ready to write your book? You need to find the right shoe.
If you’re contemplating writing a business book, that’s great. There are three fundamental rules to making it work, which I covered in my previous post. Here’s a quick reminder: 1. Clarity beats brilliance. 2. Promote your ideas, not your business. 3. Authenticity trumps authority. If you’re done contemplating, if you’re now ready to write that…
Want to write a successful business book? Follow these 3 rules.
Lots of businesspeople want to write a book—and many of them should. Just make sure you do it for the right reasons. If you’re thinking of writing a book, I say go for it! But just make sure you do it for the right reasons. Some would-be authors want to have a New York Times bestseller….
The new leaders value empathy and vision
The new leaders: When Microsoft’s Nadella speaks about leadership he talks about empathy, while PayPal’s Schulman talks about inspiring hope. Leaders lead by inspiring others. But where do they find their own inspiration to lead? I was watching a Facebook Live interview with Paypal’s CEO Dan Schulman, and Microsoft’s CEO Satya Nadella, and what struck me were…
The ROI of writing a business book
While there are many good reasons to write a book (my website offers plenty of them), this post, courtesy of Mike Dowling at Wool Street Writers, absolutely nails it. It reveals how writing a book created nearly a million dollars of new business for one of his clients. What kind of ROI can you expect from writing…
Conversations on thought leadership—with David A. Fields
A conversation with David A. Fields, Managing Director, Ascendant Consulting Today’s topic: Are consultants ignoring the best way to win new clients? Clients don’t hire consultants for their problem-solving expertise, says author, speaker and consultant David A. Fields. So why do they hire them? You’ll find the answer in my interview with David below. A…
Conversations on thought leadership — with Carl Friesen (Part 2)
Thinking about writing articles for trade publication? There’s more to it than meets the eye. If you’re looking to carve out a reputation as a business thought leader, one route is to write a book that showcases your journey or your expertise. Publishing shorter content, such as articles, can be part of your “book” journey….
Conversations on thought leadership — with Carl Friesen
Thinking about writing articles for trade publication? There’s more to it than meets the eye. If you’re looking to carve out a reputation as a business thought leader, one way is to write a book that showcases your journey or your expertise. Publishing shorter content, such as articles, can be part of your “book” journey….
The 7 Biggest Mistakes When Hiring a Business Ghostwriter
You’re thinking of writing a book. You’re a business owner, manager, professional or entrepreneur who genuinely wants to share your journey to success, or share your expertise. To make your book-writing journey profitable and pleasurable, just make sure you avoid these 7 big mistakes: Not hiring a ghostwriter with a business background “Business ghostwriters specialize in…
What we learned from the Masters
We can learn a lot from the Masters. But in this case I’m not referring to the Old Masters of painting like Delacroix and Rembrandt and Vermeer, but rather to the Masters of golfing fame. The Masters is a tournament I watch with wondrous rapture every year, and this past weekend was no different. Except it…
What worries CEOs the most?
What worries CEOs? Everything, of course. It’s part of their job description. Managing the executive team, developing strategy, sourcing financing, overseeing marketing, it’s all part of the job. And if the CEO is heading a startup, the list of to-dos gets even longer. PwC and others have listed their top CEO concerns for 2017, and not…