Helping entrepreneurs build thought leadership expertise
When interviewed by the Harvard Business Review a while ago, the interviewer asked media mogul Peter Guber a very pertinent question: Why does a regional manager at a branch plant need to understand and practice storytelling for business? Guber certainly has the chops to talk about storytelling. For years, a major studio head in Hollywood,…
The very short video (below) touches on the most compelling reason why businesses of all sizes should concentrate their efforts on to writing stories that are relevant to their customers and prospects. The reason? All buyers — yes, that includes business buyers — make their purchasing decisions based on emotion, not reason. Only after their…
Elmore Leonard is one of the most gifted writers of dialogue of this or any generation. He has 10 pieces of advice for writers, which can be seen in the graphic above. I especially love #10. If you can solve that one, you will be happy, wealthy and wise. Elmore Leonard’s advice to writers
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