Why managers need to become storytellers (Part 2)

When interviewed by the Harvard Business Review a while ago, the interviewer asked media mogul Peter Guber a very pertinent question:

Why does a regional manager at a branch plant need to understand and practice storytelling for business? 

Guber certainly has the chops to talk about storytelling. For years, a major studio head in Hollywood, his credentials as a billion-dollar storyteller are impeccable. And his book, Tell to Win, is pretty good, too.

Here’s his answer to the question

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