Considering Self-Publishing? Don’t Bother
(Unless You Follow Guy Kawasaki’s Advice)

Guy advises, “Write a book because you have something important to say. If you have a life story that inspires, or information that you believe everyone in a particular niche NEEDS to know, then do it.” But don’t just rush to get something out because you think it will enhance your career, profile, business, or bank account. You just won’t succeed with those inner motives….
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