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Jonathan Verney

Helping entrepreneurs build thought leadership expertise

Month: May 2019

Ready to write your book? You need to find the right shoe.

ghostwritingJonathanMay 30, 20190

If you’re contemplating writing a business book, that’s great. There are three fundamental rules to making it work, which I covered in my previous post. Here’s a quick reminder: 1. Clarity beats brilliance. 2. Promote your ideas, not your business. 3. Authenticity trumps authority. If you’re done contemplating, if you’re now ready to write that…

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Want to write a successful business book? Follow these 3 rules.

storytellingJonathanMay 14, 20190

Lots of businesspeople want to write a book—and many of them should. Just make sure you do it for the right reasons. If you’re thinking of writing a book, I say go for it! But just make sure you do it for the right reasons. Some would-be authors want to have a New York Times bestseller….

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Popular Posts
  • Abraham Lincoln: “I don’t need no ghostwriter” posted on March 27, 2014
  • What Shoe Dog taught us about shy leaders posted on June 28, 2019
  • Want to self-publish? This Forbes article is an eye-opener posted on November 13, 2013
  • An Interview with Muhammad Ali posted on August 31, 2019
  • Ready to write your book? You need to find the right shoe. posted on May 30, 2019
  • Conversations on thought leadership—with David A. Fields posted on July 13, 2017
  • The ROI of writing a business book posted on October 10, 2017
  • The top ten business books of all time posted on February 19, 2020
  • Pixar’s Storytelling Secrets posted on July 14, 2013
  • Are mentors critical to career success? posted on July 13, 2019
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  • What Shoe Dog taught us about shy leaders
  • Ready to write your book? You need to find the right shoe.
  • Want to write a successful business book? Follow these 3 rules.
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  • The ROI of writing a business book
  • Conversations on thought leadership—with David A. Fields
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