Storytelling that moves people


There’s no question about it. Storytelling is becoming a big thing in the corporate world and for good reason. There can be a lot of power behind a few well chosen words (emphasis on the word “few”). How big is the blogosphere? Some 100 million blogs have been created in the last ten years, and another 100 million are on the way. That adds up to a lot of not-so-well-chosen words. And that makes my blog #100,000,001.
If you want to stand out in this heaving sea of electronic messages, why not make every post a short story? It isn’t that difficult if you take a little time and study some of the highest rated and most popular blogs out there. Seth Godin is one that immediately comes to mind. To spice up your posts, create a distinctive rhythm and learn some of the tricks of the trade. Here are four great ways to start:
One: read these fascinating books on how storytelling is used in business:
Two: Watch any Steven Spielberg or James Cameron or David Lean movie. Observe how the story begins (set-up), complicates (middle) and pays off (ending). Believe it or not, this 3 act structure is contained within virtually every story that has found an audience over the past several hundred years.
Three: Get acquainted with The 5 Laws of Storytelling
Four: Think about your company’s story for a moment. Every company has one. What’s yours? How do you want to tell it?
Storytelling moves people, as Robert McKee tells us in the Harvard Business Review:

“Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite the critical importance of persuasion, most executives struggle to communicate, let alone inspire…”

What can you do to inspire people? I would suggest reading the rest of his interview: Storytelling that moves people.