Helping entrepreneurs build thought leadership expertise
If you’re contemplating writing a business book, that’s great. There are three fundamental rules to making it work, which I covered in my previous post. Here’s a quick reminder: 1. Clarity beats brilliance. 2. Promote your ideas, not your business. 3. Authenticity trumps authority. If you’re done contemplating, if you’re now ready to write that…
You’re thinking of writing a book. You’re a business owner, manager, professional or entrepreneur who genuinely wants to share your journey to success, or share your expertise. To make your book-writing journey profitable and pleasurable, just make sure you avoid these 7 big mistakes: Not hiring a ghostwriter with a business background “Business ghostwriters specialize in…
Hmm, that is one very loaded question. Business ghostwriters charge different rates based on their expertise and knowledge and experience. But they also base their fees on their confidence in their ability to meet or exceed the client’s expectations. But there are other variables to consider, the biggest being how much research is involved. It took Jim Collins…
Every would-be author wants to know how to get his or her book published, and business authors are no different. You have two options: find a traditional book publisher, or self-publish. There are pros and cons to both, but it gets a little tricky if you decide on #2 because there are a vast array of…
Well, is it? Is blogging that hard? This is actually a loaded question because there is no easy answer. If you’ve never blogged, for example, it can be a little difficult to get started, either because it’s a little intimidating or because of simple procrastination (my own personal experience). And if you blog regularly, but…
Courtesy, Library of Congress Abraham Lincoln is not known as a great writer. He is known as one of America’s greatest presidents. Yet he penned one of the most memorable pieces of writing in history: the Gettysburg Address. He loved writing and understood its power to provoke and inspire and create change. He even wrote…
Here are a few more excellent B2B blogs that I find useful and excellent. See my two previous posts listing other top B2B blogs here and here. http://blog.eloqua.com/ http://www.dmconfidential.com/ http://www.twistimage.com/blog/ http://www.chrisbrogan.com/ http://www.copyblogger.com/ And I mustn’t forget this one: http://www.feedthebeast.biz/blog/
How do people search when they go on line? Of course, this is a question for the ages… but an interesting answer appears in an article written by Joe Pulizzi of The Content Marketing Institute. It’s a couple of years old but still well worth the read. Here are some of the highlights: 88% of clicks…
I’m frequently asked how one goes about getting their non-fiction book published. While there are pros and cons to traditional publishing, going the traditional route gives you (potential) access to a distribution network that self-publishing can’t. Simply put, this means that your book, if it’s good and it’s published by a global house, will likely appear in countless book…
1. Compatibility It’s important that you and your writer are a good fit because writing a book takes months to complete. Even if you leave much of the work to the writer, writing a book is a personal endeavour and during those months you’ll be in regular contact with your writer. You’re the expert, and…