The 7 Biggest Mistakes When Hiring a Business Ghostwriter

You’re thinking of writing a book. You’re a business owner, manager, professional or entrepreneur who genuinely wants to share your journey to success, or share your expertise. To make your book-writing journey profitable and pleasurable, just make sure you avoid these 7 big mistakes:   Not hiring a ghostwriter with a business background “Business ghostwriters specialize in…

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How much does a business ghostwriter charge?

Hmm, that is one very loaded question. Business ghostwriters charge different rates based on their expertise and knowledge and experience. But they also base their fees on their confidence in their ability to meet or exceed the client’s expectations. But there are other variables to consider, the biggest being how much research is involved. It took Jim Collins…

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How Do You Get Your Book Published?

Every would-be author wants to know how to get his or her book published, and business authors are no different. You have two options: find a traditional book publisher, or self-publish. There are pros and cons to both, but it gets a little tricky if you decide on #2 because there are a vast array of…

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Is blogging really that hard?

Well, is it? Is blogging that hard? This is actually a loaded question because there is no easy answer. If you’ve never blogged, for example, it can be a little difficult to get started, either because it’s a little intimidating or because of simple procrastination (my own personal experience). And if you blog regularly, but…

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More top B2B blogs

Here are a few more excellent B2B blogs that I find useful and excellent. See my two previous posts listing other top B2B blogs here and here. http://blog.eloqua.com/ http://www.dmconfidential.com/ http://www.twistimage.com/blog/ http://www.chrisbrogan.com/ http://www.copyblogger.com/ And I mustn’t forget this one: http://www.feedthebeast.biz/blog/

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How we search

How do people search when they go on line? Of course, this is a question for the ages… but an interesting answer appears in an article written by Joe Pulizzi of The Content Marketing Institute. It’s a couple of years old but still well worth the read. Here are some of the highlights: 88% of clicks…

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Writing your book proposal

I’m frequently asked how one goes about getting their non-fiction book published. While there are pros and cons to traditional publishing, going the traditional route gives you (potential) access to a distribution network that self-publishing can’t. Simply put, this means that your book, if it’s good and it’s published by a global house, will likely appear in countless book…

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How does the ghostwriting process work?

There’s no mystery to the process, but there can be magic Businesspeople are busy people, so for most, the arduous process of writing a book begins with a phone call between ghostwriter and subject matter expert to gauge interest, expertise and objectives. If the call is a productive one, it leads to a consultative (preferably…

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