The secret to making better decisions – Part 3

“In manufacturing plants, decisions are made carefully and scientifically. But at the top of organizations, decisions—even those in which millions or billions of dollars are at stake—are often made based on politics or personality or a good PowerPoint presentation.” – Dan Heath It’s time to reach out to the people who know your organization best…

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The Secret to Making Better Decisions – Part 2

Despite the importance of decision-making, and despite all the research into decision-measurement that has taken place over the past three decades, studies continue to show that the majority of business decisions are simply wrong. Which begs the question: Why aren’t business executives getting better at making them?  Before trying to answer this question, it’s worth…

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The secret to making better decisions

Everyone wants to make good decisions. So why don’t we make more of them more of the time? The reason, of course, is that we’re human. But that’s not a very helpful answer, is it? If we want to be better decision-makers, we need to go a little deeper and try to discover the why behind…

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Forgetting to ask Why

Why do we ask WHY so often when we are growing up, yet ask it so little as we grow older? Perhaps we are no longer curious. Or perhaps we think we know all the answers. Or perhaps we’ll feel stupid. But we risk missing out on a key life lesson if we fall into…

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Do great leaders need to be great storytellers?

The short answer is no. But you do need to be a better storyteller, and here’s why. Increasingly, the spotlight is turning on CEOs and how well they communicate to their employees and the world. Why? A host of reasons, but perhaps the most critical one is how they manage innovation and the organizational change that…

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How to grow your professional services firm – Part 3

Not too long ago, buyers would do their pre-purchase research the old fashioned way – word of mouth and brochures and directories. Not anymore. The internet has completely changed how buyers go about purchasing professional services, and your firm can benefit big time. What today’s actively searching buyers are likely to do is skip the…

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How to grow your professional services firm – Part 2

(And why thought leadership is like barbecue sauce) In Part 1 of this post, I suggested that maybe it was time for marketers to get back to basics. CEOs certainly feel that way, as a survey by the Fournaise Marketing Group revealed:  “CEOs feel marketers have forgotten that technology [system integration, funnels, processes etc.] is…

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How to grow your professional services firm – Part 1

 What do financial advisers, accountants and lawyers have in common? They all want to grow their business, yet have trouble differentiating themselves from the competition.  What can they do to change this picture? In Positioned To Win, written for CA Magazine, co-authors Bob Angel and Hugh Johnston argue that old style marketing strategies don’t work…

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