The new leaders value empathy and vision

The new leaders: When Microsoft’s Nadella speaks about leadership he talks about empathy, while PayPal’s Schulman talks about inspiring hope. Leaders lead by inspiring others. But where do they find their own inspiration to lead? I was watching a Facebook Live interview with Paypal’s CEO Dan Schulman, and Microsoft’s CEO Satya Nadella, and what struck me were…

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The 7 Biggest Mistakes When Hiring a Business Ghostwriter

You’re thinking of writing a book. You’re a business owner, manager, professional or entrepreneur who genuinely wants to share your journey to success, or share your expertise. To make your book-writing journey profitable and pleasurable, just make sure you avoid these 7 big mistakes:   Not hiring a ghostwriter with a business background “Business ghostwriters specialize in…

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Why write a business book?

There are countless reasons, actually  In an earlier post, 4 reasons to consider writing a business book, I included an infographic highlighting some of the biggest success stories in business book (self-) publishing. Of course, few achieve that kind of success, but for mere mortals, a different kind of success can be achieved. And the best news is, a best selling…

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4 reasons to consider writing a business book

People write business books for a number of reasons, some of them good, some of them bad, some of them just plain ugly. Not you of course. Why? Because the best reason to write a book is when you’ve accomplished something of value and you feel it’s time to share your hard-won knowledge with others….

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Some more top-rated B2B blogs

In a previous post, I listed b2b blogs from an outside source (Robert Rosenthal). Here’s a list of b2b sites I visit regularly. Marketing Profs http://www.marketingprofs.com/ Rain Today http://www.raintoday.com/blog Geoffrey James’ blog http://www.inc.com/author/geoffrey-james Sirius Decisions http://www.siriusdecisions.com/blog/new/ Mark Levy’ blog http://www.levyinnovation.com/ Junta 42 http://blog.junta42.com/ 1to1 media http://www.1to1media.com/weblog/ The content on these blogs is uniformly outstanding and always relevant.

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Stop wasting your money on content

They keep saying content is king.  The problem is, it’s simply not true. As companies dump bigger and bigger truckloads of content onto the internet every minute, search engines are getting smarter and smarter and filtering most of it out. They’re making it harder and harder for mediocre content to be searchable because they’re searching…

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