The 7 Biggest Mistakes When Hiring a Business Ghostwriter

You’re thinking of writing a book. You’re a business owner, manager, professional or entrepreneur who genuinely wants to share your journey to success, or share your expertise. To make your book-writing journey profitable and pleasurable, just make sure you avoid these 7 big mistakes:   Not hiring a ghostwriter with a business background “Business ghostwriters specialize in…

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What we learned from the Masters

We can learn a lot from the Masters. But in this case I’m not referring to the Old Masters of painting like Delacroix and Rembrandt and Vermeer, but rather to the Masters of golfing fame. The Masters is a tournament I watch with wondrous rapture every year, and this past weekend was no different. Except it…

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What worries CEOs the most?

What worries CEOs? Everything, of course. It’s part of their job description. Managing the executive team, developing strategy, sourcing financing, overseeing marketing, it’s all part of the job.  And if the CEO is heading a startup, the list of to-dos gets even longer. PwC and others have listed their top CEO concerns for 2017, and not…

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A short post about the history of the world

Am I uniquely qualified to offer a history of the world? Ha. Absolutely not. I am one of those who hated history at school. (I blame it on the episodic and ‘unstorylike’ way that history teachers tended to teach it.) So why am I qualified to write a history of the world? Am I a…

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How much does a business ghostwriter charge?

Hmm, that is one very loaded question. Business ghostwriters charge different rates based on their expertise and knowledge and experience. But they also base their fees on their confidence in their ability to meet or exceed the client’s expectations. But there are other variables to consider, the biggest being how much research is involved. It took Jim Collins…

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The principal rule: stand by your principles

I’ve lost track of the number of times I’ve seen good business writers make basic mistakes with two words in the English language. And if good writers, including people who regularly publish on the web are making these mistakes I can only imagine the millions of not-so-good writers who must be making these errors as…

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Do leaders get better with age?

Do leaders get better with age? It’s not an easy question to answer, so let’s start with a different but very definitely related question: How important is it for a leader to look smart in the eyes of subordinates? Is your boss that person? Does he or she feel the need to look smart and…

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Should consultants write a book?

Former Deloitte consulting partner Michael McLaughlin wrote an interesting post where he asked a question: Should business experts write a book? It’s such an important question that, with his permission, I decided to re-post key excerpts from it here in my blog:  It doesn’t matter whether you self-publish or go with a big publisher. Few things…

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How Do You Get Your Book Published?

Every would-be author wants to know how to get his or her book published, and business authors are no different. You have two options: find a traditional book publisher, or self-publish. There are pros and cons to both, but it gets a little tricky if you decide on #2 because there are a vast array of…

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