Helping entrepreneurs build thought leadership expertise
A conversation with David A. Fields, Managing Director, Ascendant Consulting Today’s topic: Are consultants ignoring the best way to win new clients? Clients don’t hire consultants for their problem-solving expertise, says author, speaker and consultant David A. Fields. So why do they hire them? You’ll find the answer in my interview with David below. A…
You’re thinking of writing a book. You’re a business owner, manager, professional or entrepreneur who genuinely wants to share your journey to success, or share your expertise. To make your book-writing journey profitable and pleasurable, just make sure you avoid these 7 big mistakes: Not hiring a ghostwriter with a business background “Business ghostwriters specialize in…
Hmm, that is one very loaded question. Business ghostwriters charge different rates based on their expertise and knowledge and experience. But they also base their fees on their confidence in their ability to meet or exceed the client’s expectations. But there are other variables to consider, the biggest being how much research is involved. It took Jim Collins…
Former Deloitte consulting partner Michael McLaughlin wrote an interesting post where he asked a question: Should business experts write a book? It’s such an important question that, with his permission, I decided to re-post key excerpts from it here in my blog: It doesn’t matter whether you self-publish or go with a big publisher. Few things…
There’s no mystery to the process, but there can be magic Businesspeople are busy people, so for most, the arduous process of writing a book begins with a phone call between ghostwriter and subject matter expert to gauge interest, expertise and objectives. If the call is a productive one, it leads to a consultative (preferably…