What worries CEOs the most?

What worries CEOs? Everything, of course. It’s part of their job description. Managing the executive team, developing strategy, sourcing financing, overseeing marketing, it’s all part of the job.  And if the CEO is heading a startup, the list of to-dos gets even longer. PwC and others have listed their top CEO concerns for 2017, and not…

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The importance of not giving up

“We are not interested in science fiction which deals with negative utopias. They do not sell.” – publisher’s rejection of Stephen King’s book, Carrie Never give up if you truly love what you’re doing. The following excerpt from a post by Michelle Kerns at Examiner.com. should provide inspiration, especially for business authors.  (And the publishers’ comments are priceless!) The…

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The Five Laws of Business Writing

1. Always tell the truth 2. Every story is an experience 3. Every story has a hero 4. Every hero has a goal 5. Every hero must meet obstacles Why truth? Because in an age of information overkill, truth is rare. Why experience? Because the audience must connect and be transformed. Why a hero? Because…

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