Helping entrepreneurs build thought leadership expertise
Every would-be author wants to know how to get his or her book published, and business authors are no different. You have two options: find a traditional book publisher, or self-publish. There are pros and cons to both, but it gets a little tricky if you decide on #2 because there are a vast array of…
What do financial advisers, accountants and lawyers have in common? They all want to grow their business, yet have trouble differentiating themselves from the competition. What can they do to change this picture? In Positioned To Win, written for CA Magazine, co-authors Bob Angel and Hugh Johnston argue that old style marketing strategies don’t work…
We know from personal experience that actions speak louder than words. But for entrepreneurs who want to grow their businesses in today’s market, the reverse may be true. Let me explain. When big business launches a new product or service, it’s news. It gets picked up by the media and broadcast by journalists free of charge….
“Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”— legendary American retailer John Wannamaker Wannamaker vented his frustration over a hundred years ago. But until recently little had changed to reduce the frustration that CEOs and business managers felt about advertising through mass media. Now, media experts like…