The Five Laws of Business Writing

1. Always tell the truth 2. Every story is an experience 3. Every story has a hero 4. Every hero has a goal 5. Every hero must meet obstacles Why truth? Because in an age of information overkill, truth is rare. Why experience? Because the audience must connect and be transformed. Why a hero? Because…

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Storytelling that moves people

Excerpt from a Harvard Business Review interview with Robert McKee: Please note: Robert McKee  was a bit of a hero to me as I was learning the craft of screenwriting and storytelling. Although this article is a decade old, McKee’s thoughts — and his book — stand the test of time. Storytelling that moves people Why is…

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Mckinsey article on storytelling

“What non-profits can teach the private sector about social media” (excerpt): “Companies are spending countless hours and millions of dollars trying to master social media. Is this a revolutionary platform that can drive everything from customer relationships to product development–or just another form of marketing?” I find the debate quite fascinating. Is social media the…

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