Tell the truth

“tell the truth” is an interesting book. The authors suggest that the era of lies (or at least little white lies) in marketing is over. The most effective way for a brand to stand out is to tell the truth. Well, duh…. The obvious couldn’t be more obvious, could it? We live in an age…

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The Five Laws of Business Writing

1. Always tell the truth 2. Every story is an experience 3. Every story has a hero 4. Every hero has a goal 5. Every hero must meet obstacles Why truth? Because in an age of information overkill, truth is rare. Why experience? Because the audience must connect and be transformed. Why a hero? Because…

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